{"id":46313,"date":"2024-11-15T15:59:00","date_gmt":"2024-11-15T14:59:00","guid":{"rendered":"https:\/\/staging.socialshaker.com\/?p=46313"},"modified":"2024-11-27T11:19:58","modified_gmt":"2024-11-27T10:19:58","slug":"how-do-i-run-a-tiktok-competition-tips","status":"publish","type":"post","link":"https:\/\/staging.socialshaker.com\/en\/blog\/2024\/11\/15\/how-do-i-run-a-tiktok-competition-tips\/","title":{"rendered":"How do I run a TikTok competition? Tips"},"content":{"rendered":"

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TikTok is undoubtedly the most popular social network, not only with GenZ, but also with a mature audience. Opening the application plunges you into what is known as the TikTok vortex. This is <\/span>an ultra-engaging content feed<\/b>, thanks in to its algorithm, which quickly understands what interests you.<\/span><\/p>\n

On average, TikTok users spend <\/span>more than 52 minutes a day on site<\/a><\/span>. The application’s short, creative format and its authentic feel makes it a real pleasure to use <\/span>a communication tool for brands. <\/b>More interactive that other platforms, TikTok is also a way of bringing together a community and increasing contact with it. <\/span><\/p>\n

In the same vein as the challenges on the app (creative challenges taken up by users), businesses can take advantage of the social network to enliven their audience with TikTok competitions. In this article, we share the <\/span> 5 steps to organising a marketing game <\/a>on TikTok and achieving your objectives.<\/span><\/p>\n

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1. Set yourself specific objectives<\/h2>\n

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It may seem obvious, but<\/span> identifying the marketing and commercial objectives<\/a> of your TikTok competition will have a huge influence<\/span> on its design and execution.<\/b> For example, if a brand’s objective is to increase its number of subscribers, the game mechanics it chooses will be different from an animation whose aim is to generate sales.<\/span><\/p>\n

To simplify: <\/span><\/p>\n